Graduates of the M.Sc. in Marketing for the Agro-Food Sector will acquire the skills and knowledge needed to follow a range of career paths, both in Greece and abroad, in the agricultural and food sectors. Potential career paths include   produce and processed Food Buyer, export and national sales and Marketing Manager, Packaging and Logistics Manager and other related positions.  Likely employers include large organizations in the primary sector, food processing and trading companies, or third party logistics organizations. Graduates will also be able to work as entrepreneurs, independent consultants and trainers in the agro-food sector. Although this is a specialized program, graduates will acquire transferable skills through common coursework, allowing them to seek employment in other sectors as well.

During the final semester of their studies, students will have the opportunity to engage in primary research in a thematic field of their choice. Indicatively, such fields include: Mediterranean diet & cuisine as an exporting tool; the integration of exports with tourism services; the attractiveness of specific national/regional target markets for different Greek sectors; utilization of voluntary EU quality schemes to enhance Greek food exports; identification and utilization of the comparative advantages of Greek native livestock and plants in New Product Development for export purposes, and so on. Graduates who are interested in an international academic career will have the competencies and knowledge required to pursue Ph.D. studies. 

Courses

The following courses will be common for all first year students: 

• Entrepreneurship
• Research Methods and Data Management
• Innovative Technologies for Sustainable Agricultural Systems
• Bioinformatics/ Genomics
• Consumer Needs and Trends
• Current Issues (seminar)

Specialization courses

• Management Accounting/Costing (C)
• Advanced Operations Management (C)
• Domestic & International Sales (C)
• Food Marketing & Branding (O)
• Agricultural Product Marketing & Branding (O)
• International Supplies & Purchasing (O)
• International Commercial Terms & Law (O)
• Advanced Topics in Pricing & Credit Strategies (O)
• Advanced Topics in Agro-Logistics & Transport (O)
• Advanced Topics in International Promotion & Distribution (O)