Master of Arts (MA) in Strategic Communication & Public Relations

(33 US credits / 82.5 ECTS units)

Required Communication courses

• Media and Communication Theory (3 credits)
• Advanced Media Writing and Techniques (3 credits)
• Applied Communication Research Methods (3 credits)
• Quantitative Research in Communication (3 credits)

Required Public Relations courses

• Public Relations Strategy (3 credits)
• Crisis Communication Management (3 credits)
• Public Relations and the New Media (3 credits)

Elective courses (choose 3 of the following)

• Political Communication (3 credits)
• Communication for the Tourism Industry (3 credits)
• Strategic Corporate Communication (3 credits)
• Communication for the Entertainment Industry (3 credits)
• Public Relations in Public and Nonprofit Organizations (3 credits)
• Intercultural Communication and International PR (3 credits)
• Effective Communication Skills (3 credits)
• Multimedia Applications for Communication Campaigns (3 credits)

Capstone Project or Thesis requirement

• Capstone in Communication (3 credits)
• Thesis in Strategic Communication  (3 credits)

http://www.acg.edu/graduate/school-of-graduate-professional-education/masters-degree-programs/master-in-strategic-communication-public-relations/