Master of Arts (MA) in Digital Communication & Social Media

(33 US credits / 82.5 ECTS units)

Required Communication courses

• Applied Communication Theory (3 credits)
• Advanced Media Writing and Techniques (3 credits)  
• Applied Communication Research Methods (3 credits)
• Quantitative Research in Communication (3 credits)

Required Digital & Social Media Communication courses

• Digital Media and Computer Mediated Communication (3 credits)
• Strategy, Planning & Design of Digital & Social Media Campaigns (3 credits)
• Production Lab I: Web Design and Development (3 credits)

Elective courses (choose 3 of the following)

• Digital and Social Analytics (3 credits)
• Digital Media Production (3 credits)
• Brands and Digital Branding (3 credits)
• Social Networks Behavior (3 credits)
• Production Lab II: Advanced Web Development with Content Management  Systems (3 credits)  
• UX – User Experience & Responsive Design (3 credits)
• Content Strategy (3 credits)

Capstone project or Thesis requirement

• Capstone Project in Digital Communication & Social Media (3 credits) or
• Thesis in Digital Communication (3 credits)

http://www.acg.edu/graduate/school-of-graduate-professional-education/masters-degree-programs/master-in-digital-communication-social-media/