Period 1 (September-October 2015)     

Core Courses

Business Statistics (14 contact hours, 3 ECTS)     

Consumer Behavior (28 contact hours, 6 ECTS)  

Financial Fundamentals (14 contact hours, 3 ECTS)       

Workshops

Presentation Skills (7 contact hours, 3 ECTS)

Business Writing (7 contact hours, 3 ECTS)

Period 2 (November-December 2015)

Core Courses

Marketing Research (28 contact hours, 6 ECTS)

Retail Management (14 contact hours, 3 ECTS)

Brand Management (14 contact hours, 3 ECTS)

Period 3 (January-February 2016)

Core Courses

Marketing Strategy (28 contact hours, 6 ECTS)

Advertising Management (21 contact hours, 4,5 ECTS)

Digital Marketing (Part I) (14 contact hours, 3 ECTS)

Period 4 (March-April 2016)

Core Courses

Marketing Engineering (28 contact hours, 6 ECTS)

International Marketing (14 contact hours, 3 ECTS)

Digital Marketing (Part II) (14 contact hours, 3 ECTS)

Period 5 (May-June 2016)

Core Course  

Marketing Analytics (21 contact hours, 4,5 ECTS)           

AND   

One of the following three options:           

Marketing Consultancy Project (28 contact hours, 6 ECTS)       

and Pricing & Value Management (14 contact hours, 3 ECTS)  

and Personal Selling (14 contact hours, 3 ECTS) 

OR      

Internship (56 contact hours, 12 ECTS)   

OR      

Dissertation (56 contact hours, 12 ECTS)           

Workshops

Nielsen Retail Measurement (7 contact hours, 1,5 ECTS)

SAS Marketing analytics (7 contact hours, 1,5 ECTS)

For more information please visit: http://www.alba.edu.gr/Academic/marketing/Pages/Curriculum.aspx