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BA (Hons) Advertising and Marketing Communications is a pioneering course which offers students the knowledge and practical skills to build a career in the dynamic and creative industry sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in an innovative approach that make generate value for client organisations.

Year 1

Compulsory

  • Principles of Economics
  • Managing People and Enterprise Skills
  • Academic Writing

Optional

  • Introduction to Mathematics & Statistics
  • Advertising and Marketing Communications*
  • Business in Context
  • English Language I
  • English Language II
  • Beginners Russian Language & Culture
  • Debating Cases in Applied Ethics

Year 2

Compulsory

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 3

Compulsory

  • Marketing Management
  • Marketing Research
  • Employability and Professional Development
  • Integrated Marketing Communications
  • The Responsible Marketer
  • Contemporary Consumers

Year 4

Compulsory

  • Advertising, Marketing, PR Dissertation OR
  • Enhancing Employability through Work Related Learning
  • Campaign Planning and Strategy
  • Media Planning and Buying
  • Strategic Marketing OR
  • Public Relations for Marketers

Optional

  • Marketing of Services
  • Digital Marketing
  • Business Statistics*
  • International Marketing
  • Direct, Digital and Database Marketing
  • Public Relations for Marketers
  • Contemporary Retail Marketing
  • Business-to-Business Marketing
  • Creative Industries and Communications
  • Internal Corporate Communication and Marketing
  • Web Content Management Systems
  • Work Placement OR
  • International Study

Graduates can pursue careers in media and communication firms but also marketing offices of mainstream organisations as advertising and/or promotions managers, marketing managers, marketing communications managers, public relations specialists, fundraising managers, media relations or communications officers.

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